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# Ideal Customer Profile (ICP) - Youll ## Demographics - **Industry:** Wellness, Fitness, Community & Education platforms - **Company Size:** Solo founders to small teams (1-20 employees), $100K-$10M revenue - **Location:** US, Canada, UK, EU, Middle East (Primary) | Singapore, Japan, Australia, NZ (Secondary) - **Job Titles:** Founder, Owner, Co-Founder, CEO, Content Creator, Wellness Coach, Life Coach ## Primary Segments ### 1. Brick & Mortar Studios Going Digital **Who:** Gym chains, yoga studios, breathwork centers, wellness clubs with physical locations **Goal:** Expand brand reach globally beyond physical walls; capture revenue from customers who cannot visit in person **Use Case:** Digital subscriptions for at-home practice complementing physical experiences **Example:** OtherShip (Canada-based bathhouse expanding globally via app) ### 2. High-Tier Wellness Influencers & Creators **Who:** Established meditation guides, fitness coaches, wellness experts with 50k+ social following **Goal:** Monetize community via subscriptions; move from "rented land" (Instagram/TikTok) to "owned land" (App) **Pain Point:** Algorithm dependency, no recurring revenue, platform risk ### 3. Smart Hardware Brands (IoT/Tuya) **Who:** Manufacturers of consumer wellness hardware (saunas, ice baths, smart home gyms) **Need:** Reliable, premium companion app for device control + educational content layer **Why Youll:** Tuya module integration allows fast deployment of device control features **Examples:** Polar Monkeys, Sunhome Saunas ### 4. Communities & Organizations (Expansion) **Who:** Religious communities, corporate training departments **Use Case:** Apps for content consumption, education, tithes/subscriptions ## Pain Points 1. **Technical Barrier:** Want a premium app but lack technical expertise to build or manage one 2. **Cost/Time:** Custom development is too expensive ($500K+) and slow (12+ months) 3. **Platform Risk:** Relying on social media algorithms for audience access 4. **Quality Concerns:** No-code/template platforms produce generic, low-quality apps 5. **Vendor Lock-in:** Fear of losing data or being stuck with a platform ## Goals & Motivations 1. **Launch Fast:** Get a production-ready app in weeks, not months 2. **Own the Platform:** Control their data, infrastructure, and customer relationships 3. **Focus on Content:** Spend time on content creation, not technical management 4. **Recurring Revenue:** Build sustainable subscription business 5. **Global Reach:** Expand beyond physical location limitations ## Search Behavior ### High-Intent Keywords (Buyer-Ready) - "Build a fitness app" - "White label wellness app" - "App developer for creators" - "Mobile app for my fitness business" - "Create subscription app for my content" ### Research Keywords (Information-Seeking) - "How to build a fitness app" - "Cost to develop a wellness app" - "Fitness app development company" - "Best platform for fitness creators" ### Problem-Aware Keywords - "Monetize my fitness content" - "App for my yoga studio" - "Digital subscription for my gym" - "Move off Instagram to own platform" ### Competitor Alternative Keywords - "Kajabi alternative" - "Uscreen alternative" - "Mighty Networks alternative" - "Better than Passion.io" ## Objections & Concerns 1. **Price:** "$3K/month seems high" - Counter: Compare to custom dev cost, value of tech team included 2. **Control:** "Will I own my app?" - Counter: Customer-owned infrastructure, can take license 3. **Quality:** "Is it just a template?" - Counter: Native Swift/Kotlin, agency-style customization 4. **Customization:** "Can it match my brand?" - Counter: Full design collaboration, not locked themes 5. **Time:** "How long will it take?" - Counter: 4-week deployment timeline ## Negative Match Keywords (Exclude) - Cheap, Free, Open Source, Budget - Game app, Social media app, E-commerce app (non-content) - "How to code", Tutorial, Course (developer intent) ## Targeting Criteria for Ads ### Interests - App Development, SaaS, Wellness Industry - Yoga Studio Owners, Fitness Business - Subscription Business Models, Content Monetization ### Job Titles - Founder, Owner, Co-Founder, CEO - Content Creator, Entrepreneur - Life Coach, Wellness Coach, Fitness Coach - Product Manager, Marketing Manager (for larger orgs) ### Behaviors - Business page admins - Fitness/wellness content creators - SaaS/subscription software researchers
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