company.md

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# Company Description - Youll

## About

**Youll** is a modular operating system for subscription-based content and community applications. Founded as a spinoff from Work in Progress (20+ year digital agency in Cluj-Napoca, Romania), Youll emerged from the expertise gained building Headspace. The platform delivers native iOS and Android apps in approximately 4 weeks through a hybrid model: pre-built, battle-tested modules combined with agency-style customization.

## Company Facts

- **Website:** [youll.com](https://youll.com)
- **Founded:** 2020s (incubated by Work in Progress)
- **Headquarters:** Cluj-Napoca, Transylvania, Romania
- **Type:** B2B SaaS Platform Company
- **Industry:** Mobile Application Infrastructure

## Products/Services

1. **Modular App Platform:** Pre-built architecture with selectable modules for content delivery, community, monetization, engagement, and more
2. **Product & Design Team:** Collaborative app definition and brand customization included
3. **Full Engineering:** Backend infrastructure, native mobile development, ongoing maintenance
4. **Customer-Owned Deployment:** Apps deployed to customer's own cloud (Google Cloud), App Store, and Play Store accounts

## Unique Value Proposition

**"Virtual CTO for Non-Technical Founders"** - Enterprise-grade native mobile apps without building an internal technical team. Combines platform speed with agency-quality customization.

### Key Differentiators
- **Native-First:** True Swift (iOS) and Kotlin (Android), not web wrappers
- **4-Week Delivery:** From engagement to production-ready app
- **Headspace Heritage:** Built by the team behind Headspace
- **Customer-Owned:** Infrastructure deployed to customer accounts, full data ownership
- **No Vendor Lock-in:** License purchase option available

## Key Benefits

1. **Speed:** Native apps in ~4 weeks vs. 12+ months custom development
2. **Quality:** Native performance users can feel, not compromised web wrappers
3. **Ownership:** Customer owns all data and infrastructure from day one
4. **Focus:** Founders focus on content/community while Youll handles technology
5. **Flexibility:** Modular architecture adapts to specific needs
6. **Proven:** Battle-tested modules from Headspace and 20+ years agency work

## Platform Modules

### Core Modules
- Onboarding & Authentication
- Home Screen (Netflix-style curation)
- Content Management (Favorites, Downloads, Playlists)
- Media Player (Audio/Video, AirPlay, Mini Player)
- User Profiles & Settings

### Engagement Modules
- Gamification (Achievements, Badges, Streaks)
- Journey Frameworks (Step-by-step, Community calendars)
- Push Notifications & Reminders
- Search & Discovery

### Monetization
- Paywall System (CMS-driven)
- Subscription Management (Stripe)
- Web App for Sales
- Coupon/Discount Mechanics

### Vertical-Specific
- Fitness (Activities, Meal Plans, Health Integration)
- Hardware Integration (Tuya IoT devices)
- Community (Reddit-style channels)
- Events System (Online/Offline)

## Social Proof

### Notable Customers
- **OtherShip** - Breathwork studio expanding globally via app
- **Tethered** - Community and content platform
- **Sanctum** - Wellness and meditation platform
- **Sunhome Saunas** - Hardware + content integration
- **Polar Monkeys** - Cold therapy platform
- **Daily Lama** - Romania-based wellness platform

### Credibility
- Built by the team behind Headspace
- 20+ years agency expertise from Work in Progress
- Customer-owned infrastructure model
- Real native app development (Swift/Kotlin)

## Pricing (Not Public)

### Standard Plan
- $3,000/month subscription
- $20,000 one-time customization fee
- $1 per paying user per month (revenue share)
- ~4 week delivery

### Enterprise Plan
- $10,000/month starting
- $20,000 one-time customization fee
- No revenue share
- Priority support, custom integrations

## Website

- **Main URL:** youll.com
- **Key Landing Pages:**
  - Homepage (main value prop)
  - Features/Modules page
  - Case studies (OtherShip, etc.)
  - Pricing inquiry form

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